Maison Dubler was created in 2024 with the aim to raise awareness of my previous work and to start selling my own designs through capsule collections that will help fund big projects, where fabric research will play an important role.

After 10 years of learning, working and researching, I have created the brand with great enthusiasm and desire to show different styles of design, from collections and more urban garments to exclusive pieces created with experimental techniques.

I always wanted to call the brand by my own name, Álvaro Rivero Rivero, but once I looked for the availability of the name in social networks, websites, etc. I had to discard the option as it was very common to find accounts with the same nickname. I had to decide to give the brand a twist, so I finally decided to call it Dubler. The name Dubler has its origin in the French word ‘double’, referring to my surname, Rivero Rivero, so I decided to add an ‘R’ at the end of the word double. In this way, Doubler would become the origin of the brand, however I wanted to remove the ‘o’ from the word and literally write the name as its French pronunciation (Duble-r).

I also added Maison in reference to French fashion brands, a design style that I am passionate about, and to continue the French origin of the brand's name. And finally I wanted to create a classic typography where ‘Maison’ follows sober lines for the straight cuts that I love in the pattern, but in the word ‘Dubler’ there are more curved angles representing the volumes and silhouettes that I love to create. Both words together create a brand with essence and with the name Álvaro Rivero Rivero integrated in it.